For consumers · Beauty first, the whole shelf next
Add the products you actually own. Log what you use. Hallie learns your skin, your hair, your scent, your shades — then carries that with you, so the next brand you shop already knows what fits. And every bit of it earns you points you can cash out.
Your barrier serum is nearly empty and you rated it 5/5 twice. Want me to line up a repurchase reminder?
yes — and what pairs with it?
Today’s log
Skin Care
Logged
Makeup
Not yet
The part that saves you time
You’ve answered “what’s your skin type” a hundred times, for a hundred brands, and none of them remembered. Build it once in Hallie and it comes with you: every Halite partner brand you shop starts off already knowing your type, your tone, your concerns and what’s let you down before.
You decide when it travels — and you can switch it off, or take the whole thing with you, any time.
Your profile, at a new brand
You walk in known. No quiz, no twenty questions, no starting over.
Each one earns points. Each one makes the next recommendation sharper — here and everywhere else you shop.
Read off the label
Snap the bottle — Hallie reads the brand, name and size off the packaging. Or type it. Wishlist and Empties too.
Tonight
+15 ptsHow did it go
Tick what you used, rate it, say how it went. Makeup gets two extras — how long it lasted, and how it looked by the end of the day.
What should I use tonight?
Skip the serum — you flagged stinging on Tuesday. Cleanse, then the glycerin lotion.
Read your profile, 4 products and 38 logs first
She reads your profile, your quiz answers, your products and every log before she replies — so the answer is actually yours.
Skin quiz · 4 of 5
Travels with youWhich tone is closest to yours?
Monk tone 06 · selected
One per category — skin type, hair type, undertone, concerns, and your shade on the 10-tone Monk scale. This is the part that travels.
Beauty first — not beauty only
Beauty is where we started, because it’s where the questions are hardest — shade, texture, skin tone, sensitivity. But the mechanics don’t stop there, and neither do the brands on the other side of Halite. Anything you buy on repeat, use on a routine, and form an opinion about is something Hallie can learn from.
Perfume gets occasion, mood and season. Skin and body get AM/PM routine tags. Makeup gets a shade and a “how well does this match me” rating. The questions fit the product, so the answers are worth something.
Same shelf, same log, same quiz — a different set of questions per category. Every category we add is another one your profile can walk into pre-answered.
🔥
A streak, whatever the category
Any day you add, log or answer something counts — in your own timezone.
You’re doing the work — you should be paid for it
No tiers, no expiry games, no catalogue of things you didn’t want. Reach 1,500 points and request a payout — you pick where it goes.
Your balance
320 points to your 1,500-point payout
How points land
Your profile, your call
Sharing with partner brands is a separate consent you grant yourself, and can withdraw the same day. Download everything you’ve ever entered, or delete your account and all of it, from your privacy dashboard.
Opt-in brand sharing — off until you turn it on
Export your full profile, any time
Delete your account — it takes everything with it
That’s enough for Hallie to start. Everything after that is a couple of taps a day.
Works in any browser · Android app available · iOS in progress
Here for your brand instead?
Halite is the other side of this — the platform CPG brands use to meet customers who already have a profile.