01 / YOUR SHELF↗
What you own.
What you love.
What you love.
Even Tone
Niacinamide SerumOn your shelf · 30 mL
Niacinamide SerumOn your shelf · 30 mL
Your actual products. One personal shelf.
HALLIE / YOUR SHELF. YOUR CONTEXT. YOUR CONTROL.
Your shelf.
Your story.
Your Hallie.
Add what you own. Log what you use.
Get advice that knows you. Earn points along the way.
WebiOSAndroid
Owned by youPersonal from day onePoints you can cash out
03 / YOUR REWARDS↗
Small habits.
Real rewards.
Real rewards.
1,180 points
Every product +Every log +Every answer +
Current payout terms live in the app.
Beauty first.
The whole shelf next.
The whole shelf next.
Skin CareBody CareHair CareMakeup & CosmeticsPerfume & FragranceWellnessFood & GroceryPet CareFashionand so much more
Your context / Connected by youOne you.
One you.
Everywhere you connect.
Bring the context you choose from AI assistants, brand sites, social spaces and everyday apps into Hallie. Decide what connects, what it adds and when it stops.
Your Hallie contextYour interests. Your routine. Your choices.
Permission firstAI → Commerce → Social → Everyday life
ClaudeAI assistants
ChatGPTAI assistants
GeminiAI assistants
PerplexityAI discovery
Brand sitesCommerce
ShopifyCommerce
AmazonCommerce
EtsyCommerce
InstagramSocial
TikTokSocial
WhatsAppMessaging
Meta MuseCreative / social
PinterestInspiration
FacebookSocial
01 / Make it yoursFour small habits.
Four small habits.
A smarter profile.
Each one earns points. Each one makes the next recommendation sharper — here and everywhere else you shop.
Build
your shelf.
See how it works +
Snap the bottle — Hallie reads the brand, name and size off the packaging. Or type it. Wishlist and Empties too.
Log
your day.
See how it works +
Tick what you used, rate it, say how it went. Makeup gets two extras — how long it lasted, and how it looked by the end of the day.
Ask Hallie
anything.
See how it works +
She reads your profile, your quiz answers, your products and every log before she replies — so the answer is actually yours.
Take
the quiz.
See how it works +
One per category — skin type, hair type, undertone, concerns, and your shade on the 10-tone Monk scale. This is the part that travels.
More about the experience
Add the products you actually own. Log what you use. Hallie learns your skin, your hair, your scent, your shades — then carries that with you, so the next brand you shop already knows what fits. And every bit of it earns you points you can cash out.
For consumers · Beauty first, the whole shelf next.
02 / One profile, every brandNever fill out
Never fill out
the same quiz twice.
Build it once in Hallie. Every Halite partner brand you shop starts off already knowing your type, your tone, your concerns and what’s let you down before.
You decide when it travels — and you can switch it off, or take the whole thing with you, any time.
Why it saves you time
You’ve answered “what’s your skin type” a hundred times, for a hundred brands, and none of them remembered. Build it once in Hallie and it comes with you.
Your profile.
At a new brand.
Skin type & concernsPrivate until shared
Hair typePrivate until shared
Undertone & Monk tonePrivate until shared
What’s worked and what hasn’tPrivate until shared
Your budget & the categories you buyPrivate until shared
03 / Your context has valueEvery product.
Every product.
Every log.
Every answer.
Every product, every log, every answer earns points. Payout availability and current terms are managed in the Hallie app.
You’re doing the work — you should be paid for it.
How points land.
Daily log+50
Complete your profile+50
Milestone bonus+50
Finish a category quiz+25
Review a product+20
Add a product+10
Refer a friendYou both earn
04 / Beauty first — not beauty onlyIf you restock it,
If you restock it,
Hallie can track it.
Anything you buy on repeat, use on a routine and form an opinion about is something Hallie can learn from.
Five categories.
Questions that fit.
More of life.
Same personal context.
Same shelf, same log, same quiz — a different set of questions per category. Every category we add is another one your profile can walk into pre-answered.
A streak, whatever the category. Any day you add, log or answer something counts — in your own timezone.
Why beauty was the starting point
Beauty is where we started, because it’s where the questions are hardest — shade, texture, skin tone, sensitivity. But the mechanics don’t stop there, and neither do the brands on the other side of Halite.
05 / Your profile, your callYou’re at
You’re at
the switch.
What can partner brands see?
Sharing with partner brands is a separate consent you grant yourself, and can withdraw the same day. Opt-in brand sharing is off until you turn it on. It only travels because you let it.
Can I take my data with me?
Download everything you’ve ever entered from your privacy dashboard. Export your full profile, any time.
Can I delete my account?
Delete your account and all of it from your privacy dashboard. Deleting your account takes everything with it.
How do rewards work?
Every product, every log, every answer earns points. Payout availability and current terms are managed in the Hallie app.
Where can I use Hallie?
Hallie is available on web, iOS and Android.
Your shelf is the starting point.Start with
Start with
one product.
That’s enough for Hallie to start. Everything after that is a couple of taps a day.
Join Hallie — it’s free ↗Open Hallie in your browser ↗Here for your brand instead?Meet the other side
See Halite for brands ↗Meet the other side
of the connection.
Halite is the platform commerce brands use to know customers without having to build a new profile.