The consumer profile that travels · Built for CPG
Halite gives every partner brand one consented, portable consumer profile — built by the shopper themselves and carried from brand to brand. They arrive known. You skip the onboarding quiz, personalize precisely on the first visit, and keep them coming back with recommendations that get sharper every time.
Beauty · personal care · household · wellness · food & beverage
30%
More customers come back and buy again after a personalized recommendation.
15–18%
More people buy when they get a match built for them, instead of browsing alone.
39%
Bigger orders when the recommendation actually fits what someone needs.
50%
Lower cost to win new customers — because you're keeping more of the ones you have.
Where most CPG brands get stuck
A customer takes your quiz or makes a purchase, and that's the last real information you get. Their needs change, but your picture of them never does.
You suggest a product. They buy it, or they don't. Either way, you rarely find out if it worked for them — or why they never came back for more.
By the time a customer stops ordering, they've usually been unhappy for weeks. Without regular check-ins, there's no early warning — just a lost customer.
A first-time visitor is a blank slate. You ask them to answer twenty questions before you’ve given them anything — and most of them just leave instead.
How Halite works
Every quiz, check-in, and product reaction builds a fuller picture of each customer — so your next recommendation is a little sharper than the last.
If Halite already knows them, the quiz arrives pre-answered and they go straight to a recommendation. If not, a friendly 2-minute quiz builds the profile from scratch.
We match them to real products from your own catalog. Never a generic pick, never something you don't actually sell.
We follow up on a regular cadence to ask how it's going. Customers tell us what's working, right from your site.
When satisfaction drops or someone goes quiet, you'll know — in time to actually do something about it.
What you actually get
How well we know each customer
A profile that keeps learning
Every quiz answer, check-in, and product reaction adds to a simple, current picture of each customer — what they like, what’s working, and what they might need next. You’re never personalizing off information from six months ago.
A heads-up before someone leaves
When a customer’s check-ins slow down, satisfaction drops, or they simply go quiet, we flag it. Your team gets a heads-up in time to reach out with the right offer — before they cancel or just stop ordering.
Active customers
4,218
↑ 12%
Happiness score
7.4 / 10
↑ 0.8
Top concern
Dryness
38% of customers
At risk of leaving
6.2%
↓ 1.4%
What customers care about most
One dashboard, the whole picture
See what your customers care about most, which products are winning, and where you’re missing the mark — all in one place, in plain language. Built for a marketing or ops team to read in five minutes, not a data analyst.
Recommendations that actually fit
Every recommendation comes from your own product catalog — matched to what each customer actually needs and can afford. The more we hear from a customer, the better the next recommendation gets.
Recommended for Tone 08 · dry & uneven tone
The portable consumer profile
A Halite profile belongs to the person, not to any one brand. They build it once — in Hallie, or in any partner brand’s quiz — and it travels with them, with their consent, to every Halite brand they meet next. Your store is never their first conversation.
Without Halite
With Halite
Not a cookie and not an email list. One identity per person across every Halite brand, matched on the details they gave you themselves.
Skin type, hair type, undertone, concerns and tone travel. Your budget bands, your category preferences and your catalog stay yours alone.
Nothing moves between brands until the person turns partner sharing on, and it stops the moment they turn it off. That’s what makes it defensible.
Every brand is a network member and a network contributor. The more brands, the warmer every brand’s front door.
Want to see it all in action?
We’ll walk you through the whole thing — using your own products, not a generic demo.
Getting started
No developers, no code, no IT ticket. Send us your product list, tell us about your brand, and we build and install everything for you. On Shopify, it’s even faster.
Send us your product list
A spreadsheet works just fine — no special format required.
We build and install your quiz
Matched to your brand's look and feel. You review it before it goes live.
Customers start checking in
You start seeing real answers — what's working, and what isn't.
✦ One-click Shopify setup
Already on Shopify? Install from the App Store and your product catalog syncs automatically — nothing to configure by hand.
A quiz customers actually finish
Under 2 minutes · feels like a conversation
A friendly, short quiz builds a real profile and hands back a personal recommendation instantly — right on your site.
Check-ins that happen on their own
Automatic · no extra work for your team
Customers get a gentle nudge to share how a product is working out. Every answer sharpens their profile.
Reorder reminders, timed right
Based on real usage · not a guess
Instead of a generic "reorder in 30 days" email, reminders are timed to how a customer is actually using the product.
A progress update customers love
Written for them · builds loyalty
Customers see a simple summary of their own progress. You get the trend data behind it.
Why CPG brands choose Halite
Other tools start every customer from scratch, then stop once they’ve suggested a product. Halite starts warm — and keeps listening.
← Scroll sideways to see every brand →
| Compare features | Halite ✦Built for the whole customer journey | RevieveQuiz & recommendation tools | KlaviyoEmail & SMS marketing platform | OutersignalCustomer data & analytics tool |
|---|---|---|---|---|
| Customers arrive with a profile already built | ✓ | ✕ | ✕ | ✕ |
| Profile follows the customer across brands | ✓ | ✕ | ✕ | ✕ |
| The shopper builds and controls it themselves | ✓ | ✕ | ✕ | ✕ |
| Personalized recs from your real catalog | ✓ | ✓ | Some | ✕ |
| Learns and gets sharper with every check-in | ✓ | ✕ | ✕ | ✕ |
| Warns you before a customer leaves | ✓ | ✕ | Some | ✕ |
| Know which products customers love (and which they don't) | ✓ | ✕ | Some | ✕ |
“Some” means the feature exists in a limited form, is bolted on from a different part of the product, or is only on higher-priced plans.
One company, both sides of the CPG shelf
Halite is the brand side. Hallie is the app where people build and own the profile. Neither works without the other, and the person sits at the switch.
Step one
Shelf, daily logs, quiz answers, ratings — entered by the person, in their own app, for points they cash out.
Step two
Partner-brand sharing is its own consent, off by default, revocable. Nothing travels until they say so.
Step three
The brand's quiz arrives pre-answered. First recommendation is precise, from that brand's own catalog.
Step four
What they bought and how it went flows back into the profile — better for them, better for the next brand.
Get a demo
30 minutes. No slides — we’ll walk through exactly how it would work for your brand and your customers. You’ll leave knowing exactly what to expect.
A live walkthrough using your own products
What a customer arriving with a profile actually looks like
How the customer quiz looks and feels
How we’d flag customers at risk of leaving
Answers to any question you have — no pressure